Every article in Desigual is different and can be identified with a unique code. However, to identify an article correctly, the end-users need to see a visual ID, as the codes can be difficult to interpret. For hundreds of users it is very time-consuming to find the right article. Finding a solution to this issue is what led Desigual to PictureThis.
Prior to PictureThis, Desigual used Excel Reports. To become a data-driven company, Desigual moved its data analytics to Tableau and needed to find a suitable solution to visualize its products.