In every organization, there are often scenarios where there is too much unstructured data across various spreadsheets, which usually creates a challenge for BI teams. The main goal for the Enterprise Analytics team at Cooper was to enhance the reporting process, particularly the data capturing process, by finding a way to more easily obtain and structure the data provided by users into one secure environment that everyone has access to – Tableau.
Before WriteBackExtreme, the team used a self-made product that was the go-to tool for data capturing. Users would use the product to input their data into the database. Then the Analytics team had to tap into the database and connect it to the dashboard. This process involved many back-and-forth efforts, and the dashboards were not updating automatically. This process was manual, error-prone and made data mining almost impossible.