TU Delft

AnalytixLive: Embracing Data-Driven Innovation.

AnalytixLive, a company deeply rooted in live entertainment, faced a significant setback when the pandemic forced the shutdown of live events. With their business entirely dependent on live entertainment, they experienced a drastic drop in revenue as data flows related to live events came to a standstill. However, they identified a new opportunity– the rise of live streaming. Clients started embracing streaming platforms like YouTube, Facebook, and others, generating valuable data from video streams. AnalytixLive pivoted its focus to video streaming analytics, aggregating data from various sources, but they needed a solution to visualize this data effectively.

About AnalytixLive

Maximizing revenue and ticket sales entails more than just pricing decisions; it requires careful considerations in areas such as programming, packaging, budgeting, pricing, zone configuration, and price scales. At AnalytixLive, their approach centers around using data to create a cohesive organization-wide strategy. By leveraging data-driven insights, AnalytixLive enables businesses to enhance the full scope of their revenue management decision-making process. Their expertise lies in transforming complex data into actionable strategies, ensuring businesses make informed choices to boost revenue and achieve sustainable growth.

www.analytixlive.com

Briding the gap between raw data and actionable insights.

Anil at AnalytixLive turned to Tableau Extensions to enhance their data visualization capabilities. Specifically, they integrated the PictureThis and SuperTables Extensions into their Tableau dashboards. PictureThis allowed them to filter data visually, displaying thumbnail images of videos for intuitive filtering, while SuperTables provided the flexibility needed for a dynamic data table. These Extensions empowered them to create engaging and interactive dashboards, bridging the gap between raw data and actionable insights.

PictureThis - Create dynamic image tables and use an image table to filter your Tableau dashboards

Using PictureThis

AnalytixLive used PictureThis to enhance their filtering capabilities, allowing clients to interact with data using thumbnail images of videos instead of text labels. This visual approach streamlined the filtering process, making it more intuitive and engaging for users. The ability to visualize video data through thumbnail images made filtering more intuitive, enhancing the overall user experience.

SuperTables - Excel-like tables in Tableau

Using SuperTables

SuperTables played a crucial role in providing flexible data tables. AnalytixLive embraced the extension’s dynamic sorting, filtering, and pivoting functionalities, enabling clients to customize their views based on their unique needs. These extensions transformed their static dashboards into dynamic, self-service and user-friendly tools for exploring data, saving significant time and effort that would have been spent managing multiple customized dashboards.

Streamlining the Data Analysis Processes.

By adopting PictureThis and SuperTables, they streamlined the data analysis process for their clients. The ability to visualize video data through thumbnail images made filtering more intuitive, enhancing the overall user experience. Moreover, SuperTables’ dynamic features allowed clients to create personalized views, saving significant time and effort that would have been spent managing multiple customized dashboards.

AnalytixLive Apps for Tableau Dashboard